According to statista.com…
… the revenue of eBooks in 2022 will be 13.5 million US dollars. In five years, there’ll be a 2.3% revenue growth. This means the digital publishing industry will continue to expand, and that you should start publishing digitally. It’s the only way to succeed.
… the rock genre holds 14.3% share of music album consumption in the US. It is followed by pop and country at 13.4% respectively. This means that rock, pop, and country are the most popular genres, and that you should change your music direction to include them. It’s the only way to succeed.
… the most popular film genre in the UK is documentary. Animation and fantasy rank last on the list. This means that there’s little viewership for animated and fantasy films in the UK. So if you’re a UK filmmaker, you should start making documentaries. It’s the only way to succeed.
… the top selling video game genres in the US are shooter at 27.5% and action at 22.5%. These fast-paced games make up 50% of the video game market. This means that other genres – role-playing, strategy, adventure, and racing – aren’t as salable, and that you should stop developing click-based adventure games. It’s the only way to succeed.
… the leading countries in art auction sales in 2016 are the US (582 million US dollars), UK (399 million US dollars), and China (362 million US dollars). France comes in fourth at only 41 million US dollars. This means that art outside of these countries do not auction at high prices, and that you should reconsider pursuing art if you don’t reside in any of them. It’s the only way to succeed.
… the percentage of people who’ve never been to the theater, opera, or playhouse in Germany is 57%. Only 39% occasionally visit, and the remaining 4% are regular attendees. This means that performing arts isn’t a growing culture in Germany. So if you’re in Germany, you should pursue a more lucrative career. It’s the only way to succeed.
… the percentage of adults in England who dance ballet is 0.6%. Those in the circus, 1.2%. Those who write poetry, 3.1%. Those who craft (calligraphy, pottery, jewellery making), 4.4%. If you do any of these, you’re in the minority. What benefit is there being in the minority? Do something everyone else does. It’s the only way to succeed.
While reading the above, did you shake your head in disagreement? Is it safe to assume you disagreed with the deductions made from these statistics? If you didn’t at first, you probably did at the end. But if you think any of these claims are viable, therein lies the problem.
You see, there’s no ‘only way to succeed’. If you believe in the ‘only way to succeed’, you will not succeed. Statistics and research articles are great, but they shouldn’t determine your direction in life. Sure, one thing sells better than the other. Conveniently, some countries perform better than others. But ultimately, it is your passion that matters.
Don’t put a number on your passion. Don’t box yourself with facts. So what, if your creative passion is least likely to succeed? So what, if you don’t come from a first world country? At the end of the day, you determine your success. We may live in a world where some are more privileged than others, but having a passion is a privilege in itself. And if you have the privilege to dream, don’t allow your environment to rob you of it.
Forget the numbers. Dream big. Pursue your passion. And succeed against all odds.